What is web design?
Web design is a term regarding visual design applied to digital media, namely websites, designed intended for the development and styling of information on the internet to provide high-end consumer features and aesthetic quality. The definition offered separates web design from web programming, emphasizing the functional features of a website, as well as positioning web design as a kind of graphic design.
Indirectly, this website design focuses on appearance, but will not eliminate the main function being designed, such as determining the appearance of the website – such as colors, fonts, graphics, and user interface so that it can provide additional comfort for website visitors and readers.
Web design is often a collaborative process that combines knowledge and tools from related industries, from web design statistics to SEO and UX optimization. Web designers often bring together professionals from these fields who can optimize performance and focus on processes and greater results.
Web design function
The web design function itself can be used as a more interesting communication medium. The communication function can be seen from the website which has dynamic value. Usually, this website is created using a website program that will be equipped with facilities that will support existing communication functions.
One of them is by using Web Design which will make visitors more interested in looking. In the information function, when you use design, you will emphasize the quality of the content so that the content can be conveyed well.
Meanwhile, the entertainment function of this website is used as a means to improve the quality of presentations. Especially on websites that provide promotions or other things. Starting from games, films, online music, and others.
For transaction functions, it can be used as a good business medium. Because with a good website design, it will attract many companies, connect with consumers, and make the marketing process easier.
Web design goals
The purpose of web design is as a communication medium, which aims to create or convey information quickly and in real-time.
Like when you visit a website, the first design you see will be there. Both from composition and color to layout, they are very diverse. For good web designers, they will certainly understand the essence of color. Web designers will also have feelings so that they can make readers and visitors imagine what is on the website. Starting from choosing a color design that is comfortable for the eye.
Avoiding colors that are similar to the writing and background is also very necessary in this case. Layout and images are also taken into account. Because it can influence the interest of website visitors. In the image, it is good to choose very complex images. Attractive and able to support the composition of the website theme itself.
Every website will have its core purpose and goals because every business will have a unique approach, reason for being, and target audience needs to meet. So before you mimic a successful website from a big brand already online, think about what your business tries to achieve with an online presence. Just because a website is successful for someone else doesn’t mean it will work for you.
Web design tools
Web designers need their own unique set of tools to create and design. There are several key elements that will determine what type you will use, and at what stage you need it.
Here are some questions to consider: How big is your team? What budget do you have? What kind of technical requirements does your site need? What is the overall aesthetic you want to achieve? Will you create an adaptive or responsive design? What is the purpose of your website? The answers to these questions will also help you understand what type of website builder you want to use, or other design software.
Design software tools such as Figma, Photoshop, and Sketch can be used to create wireframes, custom features, and design elements. However, the main difference with this tool is that all elements have to be converted into code. While these tools offer creative flexibility and collaborative integration such as handover features to web developers, they require more time, knowledge, and resources.
As you gain more experience with various web design tools, you’ll know which ones work best for you and your business needs.
Important Elements of Web Design
Web design elements not only make the website look good but also make it easier for readers to improve user experience (UX). Important elements in website design:
- Layouts
The layout of a website should consider the location of the arrangement of design elements to make it easier for readers to digest the flow of information. - White Space
White space is useful to help the human eye organize data. - Font type
The principle of choosing letters for the web (web fonts) is somewhat different from when choosing letters for printed materials such as brochures, pamphlets, books, or other printed materials. - Color Choice
A website is not a canvas containing abstract paintings, we are conveying information to readers, not distracting their eyes. - Navigation
Navigation is like a map or road map that makes it easy for readers to search for any content or product category they want. - “Search” button
There is nothing more annoying than visiting a website and not finding a search button. - Contact Page
Readers and clients certainly need to know whether the site they are visiting is really managed by a real company or person, not a fictitious one. - Footers
The footer may contain a repetition of information, provided that this information is crucial. - Image Quality
However, we must still consider visual aspects to attract readers. - Content Quality
Content is the king of a website, if the content you present is not good, it will make your website look messy.
If your website looks outdated, ugly, confusing, or broken, it will damage your business online. For this reason, you need to know first what the purpose and function are, then design the design well so that users or visitors to your website stay on your site longer.
Source:
- What is web design? A comprehensive guide
- Pengertian Web Design Serta Tujuan dan Fungsinya
- What’s the Most Important Objective of Website Design?
Read the previous article about 7 Types of Graphic Design
